SEO & Customer Conversion
What good is the most compelling content in the world if people can’t find it using search engines? In the process of preparing a magazine’s print archive for the Bondi Archive Platform, the pages are scanned and metadata is extracted using optical character reading software and hand tagging. This metadata is used by the Bondi Archive Platform to programmatically create gateway landing pages for each article. These landing pages offer a short abstract and thumbnails of the referenced article.
Marketing copy and links are also included to entice the person to click through and view the magazine if the archive is sponser supported, or to begin a subscription if it is not. The Bondi Archive Platform exposes these gateway pages to the search engines, which will allow them to be crawled, indexed and included in organic search results.